Is their any way of removing the "Recommendations" icon on my Bravia?  It has appeared with some recent firmware update - never used to be there.  I now am subjected to unwanted and unasked for ads each time I scroll passed it.  I bought a TV, I didn't buy an advertising hoarding. I think it's disgusting of Sony to presume they can supplement their income by inflicting these ads on me.  Invasion of privacy?  I read that "the intrusion of solitude claim in an invasion of privacy lawsuit applies to an actual physical or electronic penetration of a person's private home or other personal space."  Any lawyers on this forum?